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Optimizing Your
Site For Both Google And Yahoo!
Optimization techniques for Google and Yahoo are quite
different. Many websites rank well in one search engine but
not the other. This is the direct result of each search
engine having its own unique ranking algorithm. For example,
the Google algorithm predominantly values the anchor text of
in-bound links. Yahoo places more emphasis on keyword
density and meta tags.
The primary reason for the difference in ranking algorithms
is that Google owns the patent on Page Rank (PR), named
after Google’s founder Larry Page. As a result of owning
this patent, other search engines need to place more
emphasis on different optimization factors including website
URL, keyword density and so on.
What are the greatest differences in search engine
algorithms? |
Google places a significant amount of emphasis on inbound
links to your website. The value of these inbound links are
measured based on their Google PR. The more links you
receive from high Google PR web pages, the better your
search result placements will be for a given keyword or
search term.
Yahoo places emphasis on website URLs, meta tags, and
keyword density. These factors can be analyzed on any
website with a limited amount of effort, allowing Yahoo to
quickly and easily rank websites properly.
How you can optimize your website for both Google and Yahoo!
The challenge all website owners face is making the most of
their optimization efforts. When thinking about search
engine optimization, you need to cover all the bases. To do
so, pay particular attention to the following guidelines.
1. Keyword Targeted URL. If your website URL doesn’t contain
your keywords, consider purchasing a new one or creating a
new page off of your root directory (ex: marketingscoop.com/internetmarketing.htm).
Having your keywords in the URL helps improve both your
Yahoo and Google search results. Yahoo weighs the website
address as an important ranking factor. Google values a
keyword rich URL when third party websites place a link to
your site using nothing but a web address.
2. Meta Tags. Although not as important as they once were,
Yahoo still uses meta tags to help align search engine
rankings and appropriate website pages. Make sure that your
meta tags are complete and include your keyword phrases in
the title, description, and keyword tags.
3. Keyword Density Between 6 – 8%. Although much has been
written about the importance of keyword density remaining
between 2 – 3%, Yahoo looks for sites with keyword densities
as high as 8%. Don’t be afraid to include your keywords
throughout your webpage content. Make sure however, that
your keyword density is not more than 8%.
4. Link Building. This is the most important factor for
increasing Google search result placements. Develop a link
building campaign and give other sites a reason to link to
your site. This may include free downloads, tools, or other
valuable resources.
5. Site Map. Publish a sitemap. This makes it easy for
search engines to spider your website and access all of your
most important web pages. Site maps should be accessible
from your home page and kept up-to-date. |
Optimizing for both Google and Yahoo can be challenging.
Following basic SEO principles and working to develop
incoming links can help you reach the top of the largest
search engines. Apply these techniques regularly to see the
greatest results.
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About The Author:
Written By Michael Fleischner
Michael Fleischner is an Internet
marketing expert who has been featured
on The TODAY Show and Bloomberg Radio.
Discover how to improve search engine
rankings at
http://www.webmastersbookofsecrets.com.
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